Photography
Our photography rules are very specific to EdTech. They guide our selections to be purposeful and inclusive.
Variety
When choosing images that will sit on the same page, we aim for variety in color palette.
In this example, the Editorial Team chose a variety of subject matters, colors, and textures to represent Units within a Grade 5 Techbook. The cards are all vibrant, yet different from one another.
Avoid Time Period References
We choose images with staying power.
The goal is to keep image assets in circulation for 5-10 years without seeming outdated.
Avoid ever-changing tech, e.g. cell phones.
When showing automobiles, try not to highlight body stylings (headlights, front grilles, etc.) or other aspects that change frequently.
All of the images shown here could look dated in 10 years, due to the technology pictured.
Class
We aim to use images that show an accessible and recognizable picture of the average U.S. experience, avoiding signs of affluence that may alienate many users.
We use classroom settings that represent the average public school student’s experience.
We avoid signs of wealth and using images of homes that do not represent the average family home.
We use photos that represent the average family’s life experience - like this family grocery shopping.
We avoid lifestyle photography that does not represent the average public school student’s experience of the world.
Keep it Safe
Choose imagery that promotes the usage of safety equipment, such as helmets, knee/elbow pads, climbing harnesses, etc.
Build Knowledge
Throughout a concept, we introduce topics and images to expand student knowledge and inspire curiosity.
Most students have likely seen monkey bars at the playground. Using this example at the beginning of a concept establishes a basis of knowledge.
Students in 3rd grade may be familiar with rocket launches, but it is less likely for them to have seen one.
The effects of zero gravity are likely new to a third grader. The video in this lesson is a natural progression from the rocket launches shown earlier.
Colored Scrims
We never put any colored scrim over top of photography. As an education company, we aim to show the photo at it’s full exposure.
Never use scrims to enable the placement of text over a photo.
Please find another way.
DON’T: put any scrim over a photograph.
DO: Find a solution for text other than putting a scrim over a photograph.